New Elsevier: Good or Bad?

This just in from Elsevier.  Hardly my favorite firm, but still.  Does it resonate with you, for your own future publications? I am intrigued, insofar as it may actually have scientific value in disseminating research and helping people world-wide to see "seminars" that they wouldn't otherwise see. On the other hand, it would be more work, and the Elsevier implementation may be poor.  (Click below on  "View a sample presentation".  Can you find it?  I looked for five minutes and couldn't.  Maybe it's just me.)  Thoughts? AudioSlides - explain your paper in your own words Congratulations on the acceptance of your article Improving GDP Measurement: A Measurement-Error Perspective for publication in Journal of Econometrics. Now that your article is set to be published online, it is time to think about ways to promote your work and get your message across to the research community. How would you like to present your research to a large audience, highlighting your main findings and articulating the relevance of your results in your own words? With AudioSlides, a new and free service by Elsevier, you can do exactly that! The AudioSlides Authoring Environment* enables you to create an interactive presentation from your slides and add voice-over audio recordings, using only a web browser and a computer with a microphone. When it's ready, your presentation will be made available next to your published article on ScienceDirect. Click here to get started. Benefits for authors and readers: Promote your work and summarize your research in your own words Support readers to quickly determine the relevance of your paper Use a dedicated, easy-to-use website to create your AudioSlides presentation AudioSlides presentations can be embedded in other websites AudioSlides presentations will be made available next to your published article on ScienceDirect (View a sample presentation) Did we mention it's free? We hope you share our enthusiasm about this new service. Thank you for your interest! Yours sincerely, Hylke Koers Head of Content Innovation, STM Journals, Elsevier *Note that AudioSlides presentations are limited to 5 minutes maximum and should be in English. We advise you to keep the slides limited in number and simple so that they can also be viewed at low resolution (the default width on ScienceDirect for the viewer application is 270 pixels). AudioSlides presentation are not peer-reviewed, and will be made available with your published article without delay after you have finalized your presentation and completed the online copyright transfer form. See also the Terms & Conditions. Further information, instructions and an FAQ are available at http://www.elsevier.com/audioslides. For questions regarding Audioslides please visit http://help.elsevier.com/app/answers/list/p/8828/c/9413.