Nice stuff from Milgrom and Tadelis. Improved forecasting via improved machine learning in turn helps improve our ability to design effective markets -- better anticipating consumer/producer demand/supply movements, more finely segmenting and targeting consumers/producers, more accurately setting auction reserve prices, etc. Presumably full density forecasts, not just the point forecasts on which ML tends to focus, should soon move to center stage.
http://www.nber.org/chapters/c14008.pdf
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